Judging from the brevity and clarity with which the summary was expressed above I assumed that writing comes easily to the author. He could probably elaborate on each point (or maybe add a few more) to turn it into small case study e-book guide. This is just like social media presence and marketing. A byproduct that costs maybe $10 and at least pays for itself, but ideally drives even more traffic to the website and generates additional profit on its own.

I would buy/read it! (Just brainstorming here...)