Obviously. My point was that a show about a spaceship and a company that launches spaceships are close enough that you could imagine it was some kind of marketing tie-in. It's just plausible enough that it wouldn't necessarily be thrown out as absurd, and that's usually enough to scare off most startups (since going to court over it would be much more detrimental to the small startup than to 20th Century Fox).

I can imagine they'd want to tread lightly and not name one of their spaceships after a spaceship on the show Firefly.