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Enterprise means reliability (specific NAND quality, long validation process at multiple levels), long term support (including warranty costs), and firmware tailored for enterprise workloads.

Enterprise pays for SSDs that's tested throughly at firmware, controller, memory levels. They're not paying for the fastest, just the most reliable.

Many of the consumer SSDs are not tested to this extent, that's why the prices are so cheap. Look at OCZ as an example.

Would you as a business owner pay 100$ for 1000 SSDs that may glitch out early and have firmware bugs or would you pay 300$ for SSDs that's solid without having to go through firmware updates, glitches, and so on?



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