Suffice to say, my eyeballs literally do not process the footer unless:
1) I am looking for "Contact Us"
2) I need some piece of information so badly I am willing to dig around the website for 10+ minutes, after which I will start looking at the footer, at the HTML (in case there are collapsed menus), searching Google with "site:www.thesite.com"... This level of dedication is reserved for financial institutions, and government.
1) I am looking for "Contact Us"
2) I need some piece of information so badly I am willing to dig around the website for 10+ minutes, after which I will start looking at the footer, at the HTML (in case there are collapsed menus), searching Google with "site:www.thesite.com"... This level of dedication is reserved for financial institutions, and government.