Unfortunately, the word 'elitist' has pretty strong negative connotations.
There are various flavours of elitism, and frankly the political ones are pretty remote from the run-of-the mill business strategy that inspires many, including the likes of Svbtle. You can read up all about in this look at the marketing[1] of nightlife in NYC.
There are various flavours of elitism, and frankly the political ones are pretty remote from the run-of-the mill business strategy that inspires many, including the likes of Svbtle. You can read up all about in this look at the marketing[1] of nightlife in NYC.
http://static.ow.ly/docs/Marquee%20Harvard%20Business%20Scho...
[1] Elitist, by some standards. Run of the mill, by others.