I would have him not view people on the other side as advisaries.
"Competitor that through their marketplace success makes us further from our social goal" doesn't have all the same connotations as "advisory", but given their goals I don't see how it's not an accurate descriptor.
No, the software marketplace isn't a zero sum game. I'm not even a believer in free software, but it still frustrates me to no end when someone says "not a zero sum game" in a conversation that is so obviously about market share.
"Us" is literally the entire world, _including_ the proprietary software companies— up to the point where they start making encumbered versions of the program. So it is far from as simple as straight up competition.
It isn't about market share it is about users getting what they need. Sure you can measure users in terms of market share but that doesn't make it about market share.
"Competitor that through their marketplace success makes us further from our social goal" doesn't have all the same connotations as "advisory", but given their goals I don't see how it's not an accurate descriptor.
No, the software marketplace isn't a zero sum game. I'm not even a believer in free software, but it still frustrates me to no end when someone says "not a zero sum game" in a conversation that is so obviously about market share.