It could still compete with Unreal! If this really is the end of the line for IdTech, ZeniMax should gift the whole thing to the Blender Foundation. I would pitch it as:
- Huge tax write-off
- Commoditizes their complement
- If it succeeds, ultimately lowers the cost of triple-A game dev
Where they actually messed up was not licensing it more aggressively to other companies like Epic has been with Unreal.