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> Reader also had no vendor lock in at all. There’s no network effect like Facebook.

Reader had a massive social graph and strong network effects. There were social feeds that only existed in Reader and vanished when Reader shut down. I know I had friends that didn't blog but curated fascinating social feeds in Reader based on how widely they read. There were shared comments that only existed in Reader and entire discussions that happened in the margins of feeds that were lost.

Those social feeds were a discoverability joy. You'd find new feeds for yourself. You'd encourage friends to follow feeds you most recommended. None of the replacements have ever quite felt the same. (I love Newsblur, and it has versions of most of those social features, but it has never had the network effect, and probably never will.)

At one point too, the feeds in Reader included full histories up until the date someone first added the feed to Reader. You could scroll back through time "forever" on some feeds all the way to their first posts, sometimes posts that even the site itself had deleted since (and still read Reader-only comments on them). RSS feeds generally only provide the most recent dozen or so posts. Reader was tracking everything. That was a massive infrastructure demand in the Google scale that just about only Google could have done. None of the replacements try, and generally only keep about 45-90 days of feed activity.

Sure, it wasn't a completely walled garden, like Facebook, but it's still a case of Google killing the largest social network it had with the most beloved network effects for a marginal increase in vendor lock-in. They had good vendor lock-in that few could have competed with, and the replacements today are still scored on how much they can't compete with it, despite matching features.



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