However, it is true that a company can report a loss on it's P&L statement (due to non-cash expenses like impairments / write-downs, reserves) while they in fact did generative positive cash flow in that same period.
But the company is still profitable on the whole (even if their margins are not great these days) they basically just shifted some of the costs from one department to another
However, it is true that a company can report a loss on it's P&L statement (due to non-cash expenses like impairments / write-downs, reserves) while they in fact did generative positive cash flow in that same period.