Agreed, just following data can be a dangerous path. You have to build things because they’re the right thing to build. You need a cohesive vision not scattershot A-B tests. Unless you only care about short term profit, of course.
Play stupid games, win stupid prizes. That’s why the Facebooks die and the Apples and Googles last.
So what kind of experiment do you run to capture that dissatisfaction? Doesn’t have to be a/b. Just anything qualitative that doesn’t boil down to making decisions purely based on feelings.
Play stupid games, win stupid prizes. That’s why the Facebooks die and the Apples and Googles last.