People want a browser with an ad-blocker, and are too lazy to configure it themselves. Brave adds it and starts some "tell your friends" marketing hype. The rest writes itself.
> People want a browser with an ad-blocker, and are too lazy to configure it themselves.
It's always shocked me, but this really is the case.
I make a habit to install an adblocker (if they consent) whenever using a friend's computer, and have had many thank me for doing so a week later, saying what a huge difference it is - but none had thought it was worth the "effort" before.
