Yeah but if you want the best consumer chip in the market, you're probably a consumer with special needs e.g. someone that encodes/renders videos; engineer/scientist who needs tons of computation/simulation/visualization; gamer who plays CPU-intensive games like factorio/dwarffortress/rimworld etc... so in that niche $750 is still a very much consumer product. The end computer setup will cost around $2k, $3k which is a pretty normal price for these kind of niche consumer computer.