Actually what it did for me was allow me to ignore the EU entirely. This makes my implementation more simple since I don’t have to focus on the GDPR and can ignore the localization crap from having 2 versions of English.
Careful, the EU is a big market. If you exclude the EU, and get big enough, someone can just copy your business, but abide by EU law. Suddenly you have a compeditor who has access to a large market that you don't have access to.
