I agree that they're not particularly specific, but I don't think that a value has to be controversial - ie that its opposite could also be a reasonable value - in order to be useful. By selecting certain things as key values and excluding others, and possibly by ordering the values by priority, you still give some direction.
Maybe not have a complete opposite that could also be valid, but at least state some sort of preference or be able to be used to make a real decision.
He goes on to say that he wants to push decision making ability down in the company, but if you're looking at those 3 values, it seems hard to make clear decisions based on them.
